Le Coq Sportif
Le Coq Sportif is a French Sport brand recognised and distributed worldwide. The company created in 1882 by Emile Camuset became the very first hosiery company to put the know-how of knitwear at the service of sportsmen and women. From 1948, Le Coq Sportif distinguished itself by being the first brand in the history of sports equipement to display a visible logo. In 1951, Le Coq Sportif equiped all the riders in the Tour de France. A few years later, in 1960, the company dressed all French athletes at the Rome Olympic Games.
Throughout its history the brand has had a number of successes associated with major sporting events such as the Tour de France. It also had successes linked to major teams such as the French rugby team, the national football teams of Italy and Argentin, AS Saint-Etienne or Ajax Amsterdam, as well as to personalities who have left their mark on the world of sport such as Yannick Noah, Michel Platini, Bernard Hinault, Jean-Pierre Rives, Arthur Ashe or Diego Maradona.
The arrival of the Airesis group, which has been a majority shareholder since 2005, has brought about the rebirth of the French brand as Emile Camuset imagined it : a brand deeply rooted in its roots. Since the takeover by Airesis, Le Coq Sportif has recordrd significant growth in its revenue.
The expansion is reflected initially in the key markets of the brand, France, Italy and Spain. The development of the network of the boutiques, including the Paris and Barcelona flagship stores, offers the brand a high level of visibility.
From 2010, Le Coq Sportif renovates the historic factories in Romilly to implement the textile development centre and a production workshop. The strategy adopted was one of proximity and responsiveness. This first step has now been completed, both from an industrial and commercial perspective. Today 90% of the materials used are manufactured in France and nearly 600 points of sale, managed on a weekly basis, have been opened in France. The next objectives are to develop internationally and to create a range of "performance" products.
Airesis is convinced that three factors will contribute to increasing the awareness of the French brand. First of all, to guarantee impeccable product quality, to ensure the constant availability of products in the various points of sale and to endeavour that the brand regains its place in the emotion that sport brings. Le Coq Sportif can pride itself on its presence in football (AS St-Etienne, ESTAC-Troyes, Cameroun national team, Atlectico Mineiro), rugby (French Rugby Team, Racing 92), tennis (Richard Gasquet, Yannick Noah, Lucas Pouille) and boxing (Tony Yoka) and will join the Olympic movement from 2022.
From 2022 onwards and for all competitions organised under the aegis of the IOC, French Olympic and Paralympic athletes will wear Le Coq Sportif branded outfits. This partnership will enable Le Coq Sportif to significantly increase its visibility and establish its reputation throughout the world. The 2024 horizon of the Olympic and Paralympic Games is an opportunity to accelerate the positive transformations that have been prepared and structured since 2005.
New market opportunities, including the UK, expanding our own fleet of stores, and the development of textile will all contribute to further growth.
Gaïa : Vegetal, local and natural Blazon : Made in France Apparel : Tennis